06/08/2017, 8:30 am - 10:30 am

Lurie Speaker Series | Brand Valuation Metrics for Marketing and Creative Services Agencies


Obtaining ROI on a large scale marketing campaign, product launch or extended branding effort has long been debated in agency circles. What if you could measure its impact on the overall value of your client’s company – in dollars? As accountants, this is what we do.

We will walk you through:
  • Establishing a baseline company valuation
  • Gauging the impact on overall company value from a large scale marketing effort
  • How to use this to your advantage in pitching business
  • Considerations for agency compensation
  • Process and logistics
Who should attend? Agency CEO’s, CFO’s, Account Directors, Owners.
Prepare to come away ready to engage your clients in a value-add discussion on how their next marketing effort can impact their company’s value.


8:30 – 9:00 | Registration & Breakfast
9:00 – 10:00 | Panel Discussion
10:00 – 10:30 | Questions


Panelists Include:
Kevin Besikof, Partner – Entrepreneurial Services | Lurie, LLP
Chris Van Schooneveld, Senior Associate – Business Valuation | Lurie, LLP
Derek Bitter, Creative Lead | Public Works Agency



Lurie, LLP
2501 Wayzata Blvd
Minneapolis, Minnesota 55405
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