Obtaining ROI on a large scale marketing campaign, product launch or extended branding effort has long been debated in agency circles. What if you could measure its impact on the overall value of your client’s company – in dollars? As accountants, this is what we do.
- Establishing a baseline company valuation
- Gauging the impact on overall company value from a large scale marketing effort
- How to use this to your advantage in pitching business
- Considerations for agency compensation
- Process and logistics
Minneapolis, Minnesota 55405